This weekend we brought our SUBPAC technology down to the bi-monthly Crossmodalism event in East London. Crossmodalism exists at the junction between art, science and technology and brings together artists, designers and thinkers from a variety of industries to exchange ideas and spark inspiration and collaboration.
Created to ‘foster an appreciation of the full human experience in connection to its sensorial and natural environment’ we integrated into an immersive retelling of Mary Shelley’s Frankenstein. Participants found themselves blindfolded in a darkened room as an excerpt of the novel was read out, accompanied by an array of sensorial cues, including specially designed scents and recreations of the elements. Created partly as a homage to ‘The Feelies’, a concept first imagined by Aldous Huxley in his 1932 novel ‘A Brave New World’ this unique re-imagining of the movie format is geared towards what we feel rather than what we see and hear.