S.O.B.’s, also known as Sounds of Brazil, is a live music venue in the lower Manhattan neighborhood of SoHo. True to its mission, it has become renowned as the premiere venue not only for World Music, but all genres, in New York City and the world over.For newer performers, a show at SOBs can be the springboard for their careers, garnering them press from mainstream local, national and even international publications as well as attracting attention from music industry professionals. This has been the true with uncounted artists, including John Legend, Erykah Badu, Kanye West, Common, Drake & Ryan Leslie.
On April 26th 2018, I had to pleasure of attending the “Major Record Label” Showcase, hosted by Producer/A&R Will Stylez, DJ Will from Power 1051, and DJ Drewski from Hot 97. The room was filled with artists/producer that came from Chicago, Washington D.C and New York; as well as A&Rs from Def Jam, Atlantic Records, Republic Records, and RocNation. I had the pleasure of introducing them to the SUBPAC experience, which was incredible. It’s always amazing to see the way artists, producers and creatives respond to the feeling that SUBPAC brings because most people don’t look at music as a physical experience until they test out SUBPAC!