Spreading VR at Sundance

By February 1, 2016September 20th, 2017No Comments

In our work at SUBPAC we have been lucky enough to collaborate with some of the most forward-thinking and creative companies and social enterprises around.

Two collaborations we are going to focus on today have used their expertise in creating futuristic visceral experiences to bring people back to nature, imbuing those who encounter them with a new found respect for their respective subjects. Both experiences were featured at this year’s Sundance Film Festival in Park City, Utah.


The first of these is UK-based digital creative studio Marshmallow Laser Feast, who have worked on a range of innovative immersive projects for brands such as Absolut and Warp. They are currently touring their own VR project, the stunning ‘In the Eyes of the Animal‘.


Currently wowing crowds at Sundance 2016 ITEOTA utilises custom Lidar and 3D scanning systems to recreate a forest landscape in virtual reality, viewed from the perspective of a number of woodland creatures. With the SUBPAC M2 there to enhance the binaural soundtrack that accompanies the project, this is as close as you’re likely to get to explore an alien world.

IN THE EYES OF THE ANIMALS TEASER from Marshmallow Laser Feast on Vimeo.

Another project that we were proud to be associated with this year at Sundance was a virtual reality experience called, “Cry Out: The Lonely Whale Experience” – a project lead by actor & environmental activist, Adrian Grenier who serves as Dell’s Social Good Advocate with the mission to raise awareness for ocean health and the wellbeing of marine wildlife.

This underwater VR experience was created by 3D Live and transports users into an immersive underwater environment where viewers can see, hear and feel the 52Hz call and understand the plight of the Lonely Whale.

For more information about the Lonely Whale go to: www.lonelywhale.org.