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Bass Chronicles

Meet Rashida Watler: CEO of Super Femina Entertainment

By March 18, 2022May 16th, 2023No Comments

Women’s Month Series

Next up in our Women’s Month series is Rashida Watler- a powerhouse of talent and inspiration. As a result of her dedication and perseverance, she has become a highly-respected music executive in Hip-Hop and beyond.

Rashida is a BOSS. As Founder and CEO at Super Femina Entertainment, she has built a successful career in artist development and strategic brand partnerships. Additionally, Rashida specializes in executive producing independent and major record deal recordings, artist management, contract negotiations, and clearances & licensing. 

Rashida is a true professional who combines her passion for music into everything she does. She has worked with some of the most prominent names in the industry, including A$ap Rocky, RZA, Method Man, Raekwon, Neyo, Young Jeezy, Ghostface Killah, Wu-Tang Clan, Solange, and several other notable R&B and Hip-Hop artists.

With innovative strategies and a dynamic approach, Rashida continues to lead and be an exciting force in an ever-changing industry. It is a pleasure to feature her this month — More about Rashida below!

Q+A with Rashida Watler

CEO & Founder, Super Femina Entertainment

Q. Do you have a favorite music memory?

A. The 2006 VH-1 Hip Honors Honoring Wu-Tang Clan will always remain undeniable. Every moment prior to and the show itself are part of my two loves. Just a few weeks prior, I had given birth, so neither baby or the show would allow me to sleep. In dedication to them both, I came to work. Though while I ran around backstage, the vivid and candid images of Method Man holding and rocking my daughter Hailey cannot be matched. Accompanied by the smiles of her new Wu-uncles never seem to get old.  At that moment and now, it  honors the iconic and groundbreaking contributions of their work and my priceless love for my daughter. 

Q. How did you get interested in music + tech?

A. Isn’t everyone interested in music in some way, shape or form? Music, like Tech, makes the world smaller and tangible. Naturally seeing what lines it crossed, I wanted to be a part of language, its tongue and message it delivers. The idea of physical music changed over the last two decades like music technology crosses culture lines and brings society together under one huge umbrella.

Q. What achievement are you most proud of?

A.My evolution and the reality that working in my field of  dreams means so much. The seeds planted have cultivated relationships and inspire me daily.  A blossoming that’s  produced opportunities and growth from paralegal to manager, producer to CEO of my own company.

rashida watler

Q: Who is your favorite woman in music? 

A. The trailblazing and legendary Sylvia Rhône is one name that comes to mind. Her accomplishments have set the tone for other women to say “yes we can”.  Compounded by the contributions of countless women who dedicate themselves to career excellence that provides  inspiration and empowers others to follow in their footsteps.

Q. What helped you navigate your way through a male-dominated industry?

A. An overwhelming desire to succeed that I will pass down to my own daughter as she prepares herself to concur her own dreams.

Q. What is the best advice you have ever received?

A. “Follow your heart,” the most simplest statement yet the most profound loudly speaking.

Next: share a playlist with us 🙂

*Rashida spearheaded the soundtrack and curated playlist for the TV show ‘David Makes Man’ (2020 Peabody Award Winner) on the OWN Network, in partnership with Vevo.
Check it out below: